Rich Snippets: What are they? How do you get them?

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Rich Snippets: What are they? How do you get them?

Rich Snippets and SEO: A Beginner’s Guide

In search engine results pages, rich snippets have become a standard. They’re a means for large search engines like Google to provide their customers with the information they’re looking for in the most expedient way possible, rather than scrolling endlessly through Google’s search results.

Featured snippets and other sorts of rich results have taken up more and more space on Search Engine Results Pages (SERPs) in recent years, affecting how SEOs and marketers define a “#1 ranking.”

Depending on the device you’re using, the number of Pay Per Click (PPC) listings, and the rich snippet results, the first organic listing you see may require a significant amount of scrolling.

With Google’s evolving search landscape, businesses have a big opportunity to focus on rich results and enhance organic visibility and clickthrough rates by implementing technical SEO. They’re a terrific tool to have in your arsenal when used correctly.

We’ll cover all you need to know about rich snippets in this article, including:

  • What are rich snippets, and how do you use them?
  • Rich snippets come in a variety of shapes and sizes.
  • What effect do rich snippets have on SEO?
  • What is the best way to make rich snippets?
  • How to put your rich snippets to the test

What are rich snippets, and how do you use them?

Rich snippets, also known as rich results, are search results that include more information in the listing, such as reviews, detailed responses, photos, local results, and more. As a result, they frequently stand out on search engine results pages (SERPs).

Rich snippets can be retrieved from a page’s schema markup or its actual content. The primary purpose of rich snippets is to make the content on your website more visible and visual in search results.

There’s been a huge increase in no-click searches for terms like People Also Ask, reviews, and featured snippets, to name a few types of snippets, as a result of Google’s increased opportunities to provide answers directly in the SERPs. It’s critical to consider these options for ranking as a part of your core SEO strategy if you want to see a growth in click-through rates to your site.

Types of Rich Snippets

There are many different types of rich results, depending on your site and how clear you want your content to be for your users. Some themes, such as recipes, can have additional rich results, such as the carousel! The following are some examples of rich snippets:


Recipe listings are a simple, visible technique to boost the visibility of your website in search engine results pages (SERPs). These can be provided as supplementary information using schema markup and appear in a recipe carousel.

Listings of businesses

You can use business listings to promote your company during branded searches. This allows you to occupy more visual real estate on the SERPs and provide search users with more relevant information.

Panels for knowledge

Google uses knowledge panels and knowledge graphs to provide the information a searcher is looking for fast. These can help with search phrases with informational intent.

3-Pack of Local Products

The local 3-pack is a beneficial local SEO approach for small businesses that appears in local search results. When users are searching for a local business or a certain sort of business. A Google My Business listing is required to appear in the local 3-pack.

Snippets of Interest

Featured snippets are most typically seen on long-tail keyword searches. They provide an immediate response to a user’s question or search query. These can only be obtained by producing high-quality material that is relevant to the search query, making them highly sought after by search engines.


Google’s video listings are getting increasingly prominent for search queries. Structured data markup for video helps Google understand what your video is about and helps it rank for relevant searches that potential viewers are looking for. To increase your video’s chances of becoming a rich snippet, make sure you include all of the necessary extra information.

Job Vacancies

If you’re posting a job on your website, you may use schema markup to make it show in Google’s listings for free.

SEO and Rich Snippets

The SERPs have been emphasizing “rich results” more frequently since 2018. Rich snippets are taking over search engine results pages more and more these days, resulting in a reduced click-through rate for ordinary, organic search listings since fewer consumers click on actual sites when the information in a highlighted snippet suffices. 

This is altering our perceptions of a number one listing.

Rich snippets give website owners an extra layer of information to provide to searchers, making your search appear higher in relevance to a particular query. Quality SEO is all about gaining attention on the SERPs, and rich snippets give website owners an extra layer of information to provide to searchers, making your search appear higher in relevance to a particular query.

Rich snippets can assist website owners and marketers obtain more organic visibility in Google search results, compensating for lost traffic and decreased click-through rates (CTR).

Do rich snippets have an impact on SEO?

Using rich snippet results as part of your SEO strategy is a terrific approach to enhance the visibility of your website pages in the SERPs. While landing these rich snippets can boost your click-through rates, organic traffic, and user experience, John Mueller has shown that rich results have no direct impact on search rankings.

However, Mueller recently stated in a Google Hangouts conference that rich snippets may have an impact on search rankings in the future.

So, while it’s a terrific way to generate organic search visitors via the SERPs, it won’t make or break your SEO strategy – at least for the time being.

How to Make Extensive Snippets

A variety of methods can be used to obtain rich snippets. The most common method is to use schema markup, while John Mueller has proven that structured data isn’t required to appear in a rich result.

The first step in producing a rich snippet is deciding the section of your landing page you want to concentrate on. Is this a critique? Is there a FAQ section? Is there an upcoming event? 

Whatever it is, focus on the corresponding structured data type — there are so many to pick from when creating a rich snippet that you’ll almost certainly discover one that corresponds to your website’s landing page. These include the following:

  • Product \sReview\sRecipe
  • Local Entrepreneurship
  • Organisation
  • Person
  • Video
  • Event
  • Article in the News
  • Blog
  • FAQ
  • & a lot more

A complete list of schema markup types may be found here.

After you’ve found the appropriate schema, fill out all of the needed fields in your structured data markup as completely as possible. Merkle’s schema markup generating tool is one of the easiest ways to do this. It allows you to quickly and easily fill up all of the essential fields for your selected schema, and then copy the JSON (JavaScript Object Notation) code and paste it into your page’s HTML code.

Don’t worry if you’re not a programmer. There are several plug-ins available that make adding JSON code to your web pages easier.

Keep in mind that no matter how well you fill out your schema, good results are not guaranteed. It’s also an ever-changing real estate scene, so even if you search for a rich snippet for a few weeks, the SERPs – and the rich results that display – may alter over time.

Testing of Rich Snippets

With its Rich Results Testing tool, Google has made it simple for site owners to test and evaluate their schema markup and rich results. Simply input the URL you’d like to examine, and it’ll show you all of the relevant schema and rich results that you’re eligible for as a highlighted snippet.

You may even double-check your JSON code before putting it into action to make sure you’ve filled out all of the required fields and haven’t overlooked anything. It’s a terrific tool for individuals who are just starting started with rich results testing.


While rich snippets have been essential for a few years, we’ve recently seen an increase in their use for a wider range of search queries.

The initial results page of Google is no longer the same as it was a few years ago. Website owners and marketers who wish to start an SEO campaign should rethink how they think about number one rankings and spend more time learning how to dominate the SERPs for their target queries.

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