SEO Made Simple: A Step-by-Step Guide
You must be thinking about what actually SEO is?
Let me do the honor, Search Engine Optimization is the process of getting traffic on your website by utilizing specific words and from organic search results on the search engine.
Everyone is going crazy on SEO because of how useful it is for websites to put them on the first page on search engines.
If you want 10x traffic on your blog or on the website, you use really use SEO techniques, all you have to do is target the right word and write SEO-rich content for your site.
Everyone knows how important it is, you already know the importance but it is not quite wrapped up your mind around it. Well, it is quite a complicated subject to learn because there are so many components in it which makes it more technical than it already is.
It is indeed the most misunderstood topic on the planet, I absolutely feel you, there is no fault of yours that you can’t understand SEO properly and if it makes you feel better, only engineers who work on Google know the proper ranking algorithm, none of us actually knows how Google really works.
Google changes its algorithm every single year, but there are some best practices that actually make SEO work on Google.
But how Search Engine Optimization works?
Let me break it for you.
When it comes to SEO there are two most important things, the first one is obviously the search engine which is Google in every mobile phone or on every laptop and the second most important thing is you, The Searcher (a person who searches anything on search engine) so, if you have an article that says “Ideas that can make you look expensive”, you want Google to show it as a top result to anyone who searches for “how to look expensive”.
SEO is magic, all you have to do is work on your article, use those keywords which are most commonly used by the searchers then Google will put up your article on the top result when someone searches that keyword.
So let’s dive deep under SEO and see the magic.
These 5 important perspectives will make you understand more about SEO
- White hat vs Black hat
- Cleaning inside the house – On-page SEO and Off-page
- On-page SEO
- Off-page SEO
Why does SEO even matter? Let me tell you.
75% of people use Google as their search engine, that’s a huge amount of people like I said earlier almost everyone has made Google their first priority.
And about 67% of all clicks go to the first five results appear on Google’s first page.
Someone just made a joke about how crucial it is to be on the first page of Google.
If you ever need to hide a dead body, you should hide it one Google’s second page of search results.
Well, it was actually funny plus it shows how important it is to be on the first page of Google, if your any kind of content like blog or article is on any other page on page rather than the first one, it means no one is going to put their efforts to go on any other page and this clearly means it is same as no ranking at all.
WHITE HAT VS BLACK HAT:
The difference is simple, if you want your SEO to get-rich-quickly, you’ll probably be doing Black Hat and if you wait and follow actual rules and tactics to get traffic on your site, it is called White hat which is also called Ethical SEO.
If you want to make a few dollars faster, you’ll end up doing black hat SEO. this type of SEO only considers your content only for search engines, will not consider humans at all. That is clearly an unethical way.
And for the record, these pages will soon get banned and got spam very fast. It is also bad for the marketer and will lead to severe punishment which is not good for the business as well.
On the other hand, white hat SEO is an ethical approach. It will let you build a sustainable online business and if you use this approach, you will definitely consider your human audience.
There are two main categories of SEO
- On-page SEO
- Off-page SEO
On-page SEO concerns the majority of Google’s ranking elements that they decide by directly looking at the page you attempt to enhance, for example, your headlines, content, and page structure. The main thing in on-page SEO is to target the appropriate keywords, meta titles and descriptions.
On the other hand, Off-page SEO alludes to all factors Google takes to look at, and they aren’t only in your very own hands. They rely upon different sources, for example, social media, different blogs in your industry, and the individual history of the searcher.
They are both totally different but you need to get both in order to do well with SEO.
Let me tell how this actually works, let’s suppose you have a great house with a garden in a big front yard.
Your inner house looks like Beyonce lives there but the house you own looks terrible from the outside, it looks like a forest so tell me will anyone dare to come into your house? No. of course, no one will come to your house.
That’s exactly how on-page and off-page work, they work together.
There are 3 main categories of On-page SEO which are
This is the most important one, have you heard it that content is king? Well, it is true.
When the searchers search for something and they find out the result that serves need in the best way.
Your first job with SEO is to make high quality content that will serve the consumer’s needs.
This is the crucial part before you start doing work on content. Make sure you target those keywords which will help your content in SEO.
Okay, let’s take the steps outside of the house. Off-page SEO refers to the techniques you use to improve the ranking of your website in SERPs (Search Engine Result pages)
optimizing for off-site ranking factor includes improving internet searcher and client impression of a website’s ubiquity, consistency, reliability, and specialist. This is gained by other respectable places on the Internet (pages, sites, individuals, and so on.) connecting to or advancing your site, and successfully “vouching” for the quality of your content.
Why is it so important?
While search algorithms and rankings are constantly changing every year, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page’s ability to rank. We still do not know the actual algorithm on which Google works and ranks the content but with using off-page and on-page tactics together, we can achieve the ranking our website deserves.
I hope SEO is not optional anymore because it is as important for your business as water is important for you to stay alive.